HOME | Changing places (Autumn 2) | Rebranding and regeneration
Rebranding and regeneration
Online Lesson | 25 Nov 2026 | Start: 18:00 | DURATION: 1 HOUR Specification content
3.2.2.2.2 Meaning and representation
- Understand how external agencies, including government, corporate bodies and community or local groups, make attempts to influence or create specific place-meanings and thereby shape the actions and behaviours of individuals, groups, businesses and institutions.
- Understand how both past and present processes of development can be seen to influence the social and economic characteristics of places and so be implicit in present meanings.
Learning outcomes
This lesson will help students to understand:
- What is meant by regeneration and how this might be achieved through the processes of rebranding and re-imaging.
- How the regeneration process may not be in everyones best interests, and that there can be arguments both for and against regenerating places.
- What ‘flagship developments are and how they can form an important part of rebranding.
- An example of an urban rebranding scheme that has been implemented, why and how it was implemented and how successful it has been.
Suggested timing
1 hour
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Course Module: Changing places (Autumn 2) | Lesson Rebranding and regeneration:
Online Lesson | 25 Nov 2026 | Start: 18:00 | DURATION: 1 HOUR Specification content
3.2.2.2.2 Meaning and representation
- Understand how external agencies, including government, corporate bodies and community or local groups, make attempts to influence or create specific place-meanings and thereby shape the actions and behaviours of individuals, groups, businesses and institutions.
- Understand how both past and present processes of development can be seen to influence the social and economic characteristics of places and so be implicit in present meanings.
Learning outcomes
This lesson will help students to understand:
- What is meant by regeneration and how this might be achieved through the processes of rebranding and re-imaging.
- How the regeneration process may not be in everyones best interests, and that there can be arguments both for and against regenerating places.
- What ‘flagship developments are and how they can form an important part of rebranding.
- An example of an urban rebranding scheme that has been implemented, why and how it was implemented and how successful it has been.
Suggested timing
1 hour
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